At the XI winter Olympic games in Sapporo, Marie-Theres, Maite Nadig and Bernhard Russi were competing for Switzerland glory. German television was airing the first episode of Starship Enterprise and in Sweden four teenagers, Agnetha, Bjorn, Benny and Anni-Frid recorded their first single starting the successful story of Abba. There was one more important event that took place on december 18, 1972. In Sils Maria “La Fainera Sport & Mode” opened its doors for the first time.
An American in Engadin
When Richard Weiner, a young sport-minded American, first visited the Engadin Valley in 1970, he right away fell in love not only with the breath taking landscape but also with Arlette Moeckli, a young woman from Sils-Maria. The young couple married shortly thereafter and in 1972, in an old barn at the town doorsteps they opened the fashion and sport shop “La Fainera”. Richard was taking care of the sport equipment. Arlette, who had discovered her great passion for boutiques and trendy labels while in London attending a language course, was responsible for the fashion department.
Although the combination of the latest sport equipment and trendy chic fashion clothing was a novelty at that time, it was well received from the very beginning by everybody.
First hour sailing school pioneer
In parallel to the normal summer activities, Richard Weiner spearheaded the mastering of the strong summer winds through the first sailing and windsurfing schools of the Engadin Valley located respectively on the lake of Sils and Silvaplana. In 1992 La Fainera was remodeled and an expansion was added to accommodate a state of the art mountain bike service center. A second milestone was achieved in 2008 with the opening of another shop located in the center of Sils Maria which focusses on Fashion. Even today Arlette Weiner-Moeckli influence and style can always be seen in both shops.
Summer or Winter always a hot spot
Today at the “Sport Barn” in Sils Maria the lead has already been passed on to Kevin Weiner and his wife Francesca. They both can be found at the shops helping their customers with the same enthusiasm as his parents have had for the past 40 years. La Fainera is now widely recognized as the top location for sport equipment and sport fashion needs. Whether it is for cross-country skiing, alpine skiing, snowboarding or snowshoeing in the winter and biking, hiking, or golfing in the summer, La Fainera guarantees exceptional service and comprehensive advise on a wide range of top brands. Being part of the Interpsort Rent-Network ensures an extensive selection of first class professionally serviced rental gear.